Toyota Gazoo Racing is Haas F1’s title sponsor for 2026
Haas F1 Team names Toyota Gazoo Racing as its new title sponsor for 2026 Formula One season

The final Grand Prix weekend of the 2025 Formula One season is happening in a few days, and the last time we’ll see the Haas F1 Team with MoneyGram as its title sponsor.
That’s because for 2026, the Haas F1 Team will be officially known as Toyota Gazoo Racing Haas F1 Team. TGR will be the new title sponsor and will feature a more prominent branding on the race cars and race suits of the drivers of Haas.
Toyota Gazoo Racing traces back its partnership with Haas back in 2024, as the Japanese manufacturer became the technical partner of Haas making an involvement in the design, technical, and manufacturing aspects of the team.

This still, however, does not mean a full-blown return of Toyota to Formula One, as they are simply exercising a branding strategy that Lotus used when they partnered with Renault from 2011 to 2014, and most recently Aston Martin with Red Bull before the former bought the then-Force India team to fully become Aston Martin Racing.
Haas F1 says the new title partnership deal is a further bonding of the core objectives of the relationship between Haas F1 Team and TGR – focusing on ‘People, Product, Pipeline’.
Is TGR simply making a bigger presence in F1? Or is this all part of a grand return brewing? Let us know your thoughts in the comments.
Related Posts

2026 Makabayan Endurance Race Challenge Series Round 1 postponed
Makabayan Endurance Race Challenge Series organizers postpone 2026 4 Hour Kagitingan Cup to a later date

2026 Toyota GR Philippine Cup season put on hold due to fuel crisis
Toyota Motor Philippines announces TGR Philippine Cup events on hold until further notice

Fuel Crisis: AAP-sanctioned motorsport events in PH temporarily suspended
Motorsport events in PH sanctioned by AAP suspended after BBM declares state of national energy emergency

Not Kidding: BMW is racing an M3 Touring at 24 Hours of Nurburgring
After an overwhelming response from fans, BMW will indeed race an M3 Touring at Nurburgring 24H

F1 cancels 2026 Bahrain & Saudi Arabian GPs due to Middle East tensions
After the 2026 Japanese Grand Prix on March 29, the next race will be the Miami Grand Prix on May 4

Report: BYD looking to make F1 bid, enter motorsports?
BYD reportedly wants to boost its brand appeal by entering motorsports