MIAS 2010: Chevrolet Cruze PH Touring Car unveiled

The new Chevrolet Philippines, made its first major public appearance at the recently concluded 6th Manila International Auto Show at the World Trade Center and is pulling all stops to bring the Filipino car enthusiast everything the brand has to offer in car customization and motorsports. Highlighting the brand's display dubbed "Chevy Race Arena", was the unveiling of the Chevy Cruze Philippine Touring Car part of the newly developed Chevrolet Motorsports Program (CMP).

The Chevy Cruze PhTC is based on the Chevy Cruze 1.8L LS Manual variant. Modifications include: BRE (Stainless Steel Intake System, BRE Stainless Steel Exhaust Manifold, BRE Stainless Steel Exhaust system with Twin Exhaust Mufflers, Custom Designed Roll Cage, Fully Stripped-Down Race Interior, WTCC Cruze Wide-Body Kit, Recaro Racing Shell, Momo Steering Wheel, Momo Racing Pedals, and Momo Racing Harness.

"With its success in the World Touring Car Championship Series, the Chevy Cruze model has proven to be a viable platform to work with. I've worked with countless supercars and racecars. The Chevy Cruze PHTC lives up to its promise of excitement and performance. BRE is proud to be the partner in developing performance upgrades for the Chevy Cruze," said Francisco Blanco of BRE.

The CMP Chevy Cruze PhTC project was developed by Blanco Race Engineering (BRE) (headed by Autoplus Race Engineer Francisco Blanco) in cooperation with Motul, Concept One, Atoy Bodykits, Fremuff, MJ Auto-Shop, Turbo Large Format Printing, Recaro, Auto Plus, Ultra Racing, Blanco Marketing, Habitat, Philippine Auto Club (PAC), and AutoIndustriya.com.

To further highlight car customization, customized versions of the Aveo and Cruze compact car were displayed along with the 2010 Captiva compact SUV and the 2010 Camaro which will be sold in local showrooms soon.

"We, at Chevrolet Philippines, are driving full speed towards yet another positive change. We are on our way to providing the market with an industry-leading product lineup starting with All-New Chevy Cruze. To make things even more exciting for the consumers, we have developed a program which is tuned to cater to the aggressive and fast-paced interests of car enthusiasts. This is the Chevy Motorsports Program. And the best way to start the Chevy Motorsports Program is through this exciting project - The Chevy Cruze PHTC," said Lyn Buena, Director for Marketing Services of Chevrolet Philippines TCCI.

Also part of the CMP is the Don Pastor Racing School at the Chevy Race Arena led by 25-year-old race driver Don Pastor. The young Chevrolet Brand Ambassador provided racing tips and free lessons for the duration of the Manila International Auto Show.

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