Johnnie Walker launches a new F1 party series

Johnnie Walker unveils the path to a world of glamour, style and sophistication as it introduces Step Inside the Circuit. Inspired by a one-of-a-kind Johnnie Walker international campaign, Step Inside the Circuit is an exclusive party series that re-creates the thrill and excitement of the Vodafone McLaren Mercedes F1 Team lifestyle in one of the metro's premier hotspots. Fans of Johnnie Walker as well as of this extraordinary sport can gain exclusive access to this experience by following Johnnie Walker Philippines on their favorite social networking sites.

“As an official corporate Mercedes F1 Team, partner of the Vodafone McLaren Johnnie Walker strives to give fans unique opportunities to Step Inside* the stylish, sophisticated world of Formula One Champions Jenson Button and Lewis Hamilton,” said Arif Esenc, Managing Director of Diageo Philippines. “In the next couple of months, fans can expect many exhilarating events and promotions both on-ground and online that can only be accessed through Johnnie Walker.”

Starting October, the Step Inside the Circuit party series transpires on selected dates at Opus Restaurant and Lounge in Resorts World Manila and other premier bars in Metro Manila and Cebu which will be transformed into a world of luxury and sophistication that brings to life the passion and lifestyle of Johnnie Walker and Formula One World Champions Jenson Button and Lewis Hamilton. Access to these exclusive parties as well as many other exhilarating treats will be made available only to those following Step Inside the Circuit on their favorite social networking sites - through Johnnie Walker Philippines on Facebook and Johnnie Walker PH on Twitter and YouTube.

“We invite those of the Johnnie Walker lifestyle to Step Inside* and experience the style, glamour and charm of one of the most extraordinary sporting events of the world. The Step Inside the Circuit party series re-creates the sophistication of all that this amazing sport and Vodafone McLaren Mercedes has to offer - exclusive circles, the most selective locations, the VVIP guest list, and Black carpet treatment,” said Fe Mir, Marketing Manager of Diageo Philippines.

And in iconic Johnnie Walker style, they did exactly that - at the recent launch of Step Inside the Circuit, selected guests were treated to Johnnie Walker and Vodafone McLaren Mercedes premium items, Johnnie Walker Black Label drinks, Step Inside the Circuit iPad games, and interactive 3D panels all throughout the venue that transported guests right at the heart of F1 and the Vodafone McLaren Mercedes team.

To make the evening even more exciting, Johnnie Walker raffled-off two premier packages that gave lucky winners an exclusive access pass to the 2011 Formula 1 SingTel Singapore Grand Prix. There, they will be in the face of the action and excitement of Race Weekend as Vodafone McLaren Mercedes Racecar Drivers Jenson Button and Lewis Hamilton seek another win for the season. Winners will also partake in a rare Johnnie Walker Mentor's Dinner. And to top it all off, they will have VIP passes to coveted and ultra-exclusive Johnnie Walker parties. Having the reputation of being the most sought-after event of the Race Weekend, this installment of by-invitation-only Johnnie Walker parties will be no exception as it will feature a stellar line-up of DJs, a high-end interactive party experience and stylish Johnnie Walker Black Label cocktails.

Johnnie Walker fans can expect a lot more extra-ordinary and exciting things unfolding for Step Inside the Circuit, as Fe Mir said, “This is just the start of many unique and exclusive Johhnie Walker and Vodafone McLaren Mercedes F1 Race Team experiences that our consumers have the opportunity to access - starting from the exclusive party series, to the 2011 Formula 1 SingTel Singapore Grand Prix, all the way to Monaco in 2012.”

Johnnie Walker and Step Inside the Circuit gives everyone the chance to win exclusive invitations to the most stylish parties in town by being a fan of Johnnie Walker at www.facebook.com/JohnnieWalkerPhilippines.