Toyota Motor Philippines honors 2024 top-performing dealers at annual awards

Toyota Motor Philippines (TMP) recently celebrated its top-performing dealers for 2024 at the annual Toyota Dealer Awards, held during the 2025 Dealer Conference. The event also recognized outstanding marketing professionals and service advisers through the Toyota Outstanding Performers in Sales and Service (TOPS) Awards.  

The prestigious President's Award of Excellence was presented to Toyota Marilao, Bulacan, Inc. (TMR) for the large business division, Toyota Nueva Ecija, Inc. (TNI) for the medium business division, and Toyota Tarlac City (TTA) for the small business division. This award recognizes dealers who have achieved overall excellence in all aspects of operations and attained the highest rating among their respective divisions.  

Adding to their accolades, Toyota Marilao, Bulacan, Inc. also received the President's Value Chain Award. At the same time, Toyota Nueva Ecija, Inc. was presented with the President's Customer Satisfaction (CS) Cup of Excellence Award.  

TMP Chairman Alfred V. Ty emphasized the company's mission during his speech, stating, "I would like to remind Team Toyota Philippines of our mission of making ever-better products and creating happiness. Let us unite our efforts as one Toyota to remain number one in the hearts of every Filipino."

The annual Toyota Dealer Awards serves as a platform to acknowledge and celebrate its dealer network's hard work and dedication, driving TMP's continued success in the Philippines.

TMP also acknowledged awardees for the Toyota Dealer Achievement Award – Overall Operations, Toyota Award of Excellence – Operations Performance, and various Special Awards.

“2024 was indeed a year of challenges and we overcame it all through your hard work and dedication. As we step into 2025, we do so with gratitude for our continuous partnership, and we are very excited for the road ahead,” shared TMP President Masando Hashimoto in his address to the Toyota dealer network.

The following Marketing Professionals and Service Advisers were recognized during the Toyota Outstanding Performers in Sales and Service (TOPS) Awards:

Richard Taqueban Amanse of Toyota Quezon Avenue, Inc., Janine Eugenio Mendoza of Toyota North EDSA, Aldrin Hernandez Garcia of Toyota Marilao, Bulacan, Inc., Ivy Marie Torres Latosquin of Toyota Marilao, Bulacan, Inc., Marvin Balason Aloria of Toyota Batangas City, Inc.

(L-R) TMP Senior Vice President for Marketing Division Sherwin Chua-Lim, TMP Executive Vice Chairman for Marketing Division Jose Maria Atienza, TOPS Finest General Job Service Advisor of the Year Vladimir John Yutuc, TOPS Finest Body and Paint Service Advisor of the Year Ma. Precious Claire Castro, TOPS Finest Marketing Professional of the Year Ramil Angelo Tantay, TMP President Masando Hashimoto, TMP Vice Chairman Dr. David Go, TMP Senior Vice President for Marketing Division Masahiro Haoka