Suzuki updates logo after 22 years

Suzuki Motor Corporation, has revealed a new corporate emblem, its first redesign in more than two decades. The updated emblem reflects the company’s newly adopted corporate slogan, “By Your Side”, and raises its long-standing commitment to customer-focused products while signaling new directions for the future.

“The new emblem embodies Suzuki’s long-held commitment to create valuable products by focusing on the customer, as well as our determination to take on new challenges for the future,” says Suzuki President and Representative Director. Toshihiro Suzuki.

While the iconic “S” outline remains to preserve Suzuki’s corporate identity, the emblem has been given a modern, flat design tailored for the digital era. The traditional chrome plating has also been replaced with high-brightness silver color, a move aimed at reducing environmental impact while expressing a transition into a new era.

The emblem will make its debut on concept models at the Japan Mobility Show 2025 before gradually rolling out across Suzuki’s product line.

Under the new slogan “By Your Side,” Suzuki aims to further strengthen its role as an “infrastructure mobility company” closely connected to people’s everyday lives. The company also emphasized its intention to continue adapting to social and technological changes while contributing to a sustainable future.