Subaru sales in PH increase 40% for 2023

Subaru distributor Motor Image Pilipinas had a good 2023. Thanks to the launch of several new and updated models, the automaker declared that sales have gone up 40%.

This was confirmed by Subaru Country Manager Karl Magsuci earlier today. While the executive did not state which model led the sales increase, the all-new Crosstrek, the evergreen Forester, and the updated versions of the Evoltis & Outback have likely played a key role in boosting Subaru sales. Special deals & discounts might have also helped the automaker achieve record sales for 2023.

Aside from being able to sell more cars this year, Subaru is also looking to expand its presence in 2024. For starters, there will be a new Alabang dealership which will help boost the brand's presence in southern Metro Manila. Meanwhile, the Pasig dealership will be moving to a new home and will feature an annex service center that will be able to cater to more vehicles.

With the company able to achieve several key goals this year, Subaru may have a busy 2024 ahead. And with the all-new Forester already making its debut just a few months ago, perhaps we might see the next-generation crossover make its way here next year.