Rising soon: Subaru breaks ground on new Pampanga dealership

Motor Image Pilipinas Inc. (MIPI), the exclusive distributor of Subaru vehicles in the Philippines, is expanding its reach in Northern Luzon. The company has appointed Elite Motors Commercial Inc. (EMCI) as its authorized dealer in Pampanga. This will strengthen Subaru's presence in the region and provide enhanced customer service and accessibility to Subaru enthusiasts in the area.

The soon-to-open Subaru dealership is set to open in Angeles City, a highly urbanized and one of the most economically progressive cities in the province of Pampanga.

MIPI and EMCI held a groundbreaking ceremony at their new location at Angeles City, Pampanga last November 19, 2024. The upcoming Subaru Pampanga outlet will be a 3S (Sales, Spare parts and Service) facility. Meanwhile, the showroom will be able to showcase five cars and will have five work bay stations. Construction is set to finish by mid-February 2025.

“As we complete our preparations, the relocation underscores our dedication on meeting the evolving needs and interests of our existing and potential customers. Our brand expansion with Motor Image Pilipinas will extend our product line-up to our customers while maintaining our thrust to provide them reliable products and services. Subaru, as we all know are all made in Japan and the US. The reliability and its origins make Subaru an industry leader in providing quality products which will complement to our existing offerings,” said Edward Canonizado, president of EMCI.

Through the establishment of Subaru Pampanga, MIPI and EMCI will ensure to deliver outstanding products and services to its esteemed customers in the Northern region. Subaru caters to career-driven individuals who prefer calm city driving as well as those who explore vibrant lifestyles.

“Elite Motors has built their strong relationship with their clients from Pangasinan and Pampanga. We believe that with their expertise and exceptional aftersales service will assure our Subaru customers that we are here to make your Subaru journey a seamless and convenient experience. The appointment of EMCI marks the start of our expansion in the North, not just in Pampanga but we have also appointed them various strategic locations in the region which will all start also by 2025 and 2026,” said Karl Castillo, Country Manager of Motor Image Pilipinas Inc.

Subaru will also hold a roadshow in Pampanga to give interested customers a closer look at their vehicles. Moreover, they also have a service caravan in Angeles, Pampanga.

- Service Caravan at Marquee Mall located in Angeles, Pampanga on November 24 – 30, 2024

- Mall display at SM City Clark Pampanga at Manuel A. Roxas Hwy, Clark Freeport, Angeles, Pampanga on December 01 – 31, 2024.