Rie Miyake is new Honda Cars PH president

As opposed to the calendar year by Philippine companies, Japanese automakers like Honda start their fiscal years on the month of April. As part of their tradition, a new fiscal year can also signal the start of change.

Honda Cars Philippines, Inc. (HCPI) has introduced its new president, Ms. Rie Miyake. A ceremonial turnover was held at the Crimson Hotel in Alabang last night, March 28. Miyake is taking over the departing Masahiko Nakamura, who himself will assume a new post in Honda Cars Korea effective April 1, 2023.

Miyake held different management posts at Honda Motor Co. Ltd. Headquarters in Japan and handled overseas markets such as North and South American countries. Through the years, she gained expertise in automobile sales, parts export, logistics, and business planning operations. Most recently, she was in charge of the Export Planning Department of Honda’s global automobile business.

As the new HCPI president, Miyake will be key to the expansion of Honda’s business, particularly in steering the company towards carbon neutrality for all products and corporate activities. HCPI plans to launch an e:HEV hybrid electric vehicle this year as part of Honda’s corporate long-term goals to achieve 100% electrification of automobiles by 2040.

“As we embark on this fresh journey, I want to assure you - the times may have changed so much, but Honda’s commitment as the power of dreams has only grown through the years. Please watch out for new technologies to be launched very soon, including e:HEV hybrid electric vehicle that doesn’t just have a hybrid emblem, it truly delivers. We will also continue to improve our sales and after-sales operations to give our customers more joy throughout their vehicle ownership,” said Miyake.