Ranger leads Ford PH's 2024 vehicle sales

Ford Philippines had one heck of a 2024. From launching the all-new Mustang to debuting the V6-powered Ranger Raptor, as well as finally bringing the next-generation Bronco, the Blue Oval was quite busy last year. Even better is the fact that Ford decided to make the V6 Ranger Raptor a permanent model in the local lineup.

But just how many Ford vehicles did the automaker sell last year? Well, thanks to official data from Ford Philippines, we have their breakdown of vehicle sales in 2024. Out of the 27,997 vehicles Ford sold last year, a total of 13,812 customers chose the Ranger (Ranger Raptor included).

Next up is the Everest which sits at second after the automaker sold 8,538 units last year. In third place is the Territory which saw 4,929 customers buying them from the dealerships. Up next is the all-new Mustang which found its way to 286 stables in the country.

Meanwhile, 216 customers chose to get the Explorer as their new Ford in 2024. Next is the go-anywhere Bronco which found its way to 195 happy customers. Last but certainly not least, Ford was also able to sell 19 units of the previous generation Mustang as well as 2 examples of the F-150 pickup truck.

With nearly 28,000 vehicles sold by Ford, the Blue Oval managed to maintain its third overall position in the Philippine automotive industry despite slipping by 10.61%. In 2023, Ford was able to shift 31,320 units.

Since Ford is set to offer new products this year including electrified models, perhaps they will be able to increase their sales and market share for 2025.