Official: Fe Perez-Agudo to lead Chevrolet Philippines

2024 is off to an interesting start. Chevrolet Philippines has just confirmed that they have appointed Ma. Fe Perez-Agudo as the company’s new president & CEO. That’s right, the lady who initially brought the Hyundai and Changan brands is now the new boss of the bow-tie brand.

The automaker made it official when they convened the dealership network at the Auto Resources Center in Calamba, Laguna last January 9. The 2024 Chevrolet Dealer Business Conference was led by Agudo herself as she launched a comprehensive Rework Strategy that will lay the groundwork for the Chevrolet business in the country. Fe Perez-Agudo brings with her a wealth of experience and a proven track record of innovation and growth.

The event was also graced by the Board of Directors: Ambassador Jose L. Cuisia, Jr who is also the Chairman of the Board. It was then followed by an in-depth presentation from Agudo who outlined the strategic direction of Chevrolet. Mr. Richard L. Lee, Chairman Emeritus, also graced the event with his presence, adding further significance to the conference.

For the newly-appointed president, she declared that they will enhance the core aspects of its business and further advance dealership & customer service operations.

“First thing on our agenda is to strengthen our bonds with loyal customers and to broaden our market scope, recognizing and acting upon the diverse demands for quality and service of our growing customer base,” said the new Chevrolet Philippines boss.

Agudo ended the conference by stating the company’s directive for the future.

“Chevrolet Philippines stands on the brink of transformative progress. We assure our customers of products of exceptional quality that will foster customer loyalty, and of offers that mirror their true value. We are proud to support this with a network of service-oriented professionals, all contributing to our customers’ enriched Chevrolet experience."

Chevrolet Philippines is resolute in enhancing its presence in the country and fortifying its legacy of customer service excellence and dealership quality.