Nissan celebrates 55 years in the Philippines

Believe it or not, Nissan has been in the Philippines for more than half a century. With the company celebrating its 55th year in the country, the Japanese automaker decided to do it in a big way.

Nissan Philippines Inc. recently kicked off a year-long celebration of 55 years in the country with “Unstoppable at 55”, a dynamic two-day event held last November 23-24, 2024, at the Venice Piazza, Grand Canal Mall in Taguig City.

The event, which showcases Nissan's rich history and unwavering commitment to innovation, opened with Nissan's new tagline, Always Daring, which first debuted earlier this year at the 9th Philippine International Motor Show (PIMS). The event reflects the spirit of Always Daring, capturing the brand's bold journey and its drive to bring cutting-edge vehicles and services to the Philippine market.

Day one of the weekend event was a high-energy affair, exclusively attended by media partners, loyal car clubs, and Nissan employees. The event kicked off with speeches from Nissan Philippines president Yasuhisa Masuda and Atty. Ma. Theresa Veloso, who represented the City of Taguig.

A highlight of the day was a panel discussion with passionate Nissan owners Raena Abella and Dexter Lim. Sharing their personal experiences, they highlighted how the Nissan brand has become an integral part of their lives. They were joined on stage by Nissan PH president Yasuhisa Masuda, who expressed the significance of these connections.

Nissan also honored its dedicated car clubs for their passion and loyalty, recognizing their essential role in the brand's growth in the Philippines. Another thrilling moment came with the unveiling of the NISMO Capsule Collection – a collaboration with the local design lab, SNK ATK. This exclusive collection features six unique clothing pieces, blending fashion with the unmistakable design elements of Nissan's Motorsport division, NISMO.

On day two, the celebration opened to the public, inviting everyone to experience Nissan's legacy first-hand. Guests enjoyed a range of interactive activities, including raffle segments with exclusive Nissan merchandise up for grabs.

The Nissan Heritage Display took center stage, offering a nostalgic journey through the brand's iconic models. Attendees marveled at classic vehicles like the legendary Fairlady Z and R32 Skyline GT-R, alongside the latest Nissan Z and Z NISMO.

“For 55 years, Nissan has always been a part of the Filipino journey, providing iconic, reliable vehicles. We thank everyone who has supported the brand and look forward to celebrating the next 55 years with them,” said Masuda.

As Nissan celebrates its remarkable 55-year journey in the Philippines, the brand looks forward to continuing its legacy of excitement and innovation with a forward-looking vision, Nissan Philippines promises even more groundbreaking products and services for Filipinos in the years to come.