Motul extends Infiniteserv's exclusive distributorship in Luzon

Motul Asia Pacific and Infiniteserv International Corporation have reaffirmed their successful, long-term alliance, guaranteeing the continued exclusive distribution of Motul products throughout Luzon. This renewed agreement is a significant win for Filipino riders, ensuring they have uninterrupted access to Motul’s premium range of high-performance lubricants and essential maintenance products.

The extension of the exclusive distributorship between Motul and Infiniteserv is a result of their strong, quality-focused relationship. Infiniteserv has successfully positioned Motul as one of the leading lubricant brands in the Philippines, catering to a diverse customer base, including motorcycle enthusiasts, car owners, and industrial businesses.

Infiniteserv was awarded as Motul Asia Pacific’s top-selling distributor for 2024.

“We are thrilled to extend our partnership with Infiniteserv,” stated Motul Asia Pacific. “Infiniteserve have been instrumental in building Motul’s presence in the Philippines since 2019, and we are confident that they will continue to deliver exceptional service and support to our customers.”

Motul’s origins can be traced as far back as 1853 in New York, with the Swan & Finch company. Then, in 1920, they began exporting their products to international markets, including the brand that would eventually become their primary focus, Motul, along with Aerul and Textul.

In 1932, Ernst Zaug, through his company Supra Penn, secured the French distribution rights for Motul products from Swan & Finch. The brand achieved a landmark moment in 1953 with the launch of Motul Century, Europe’s first multigrade oil, coinciding with Swan & Finch’s centenary celebrations. When Swan & Finch ceased operations in 1957, Supra Penn acquired all Motul-related assets, rebranding itself as Motul S.A.

Motul’s reputation for excellence in lubrication technology, combined with Infiniteserv’s strong distribution network and customer service, will continue to drive the brand’s growth and success in the Philippine market. Filipino riders can rest assured that they will continue to have access to the premium lubricants that keep their machines running at peak performance.