Mitsubishi Life Kyaraban roadshow starts Father's Day weekend

Want to treat your dad to some special prizes or promos? Why not head to the Glorietta Activity Center and check out Mitsubishi's special mall show this weekend.

Mitsubishi Motors Philippines Corporation (MMPC) recently launched Life Kyaraban, a series of roadshows that has already started at the Glorietta Activity Center. It serves as an avenue for customers to not only see up close the latest Mitsubishi vehicles, including the new Xpander, but also thoroughly experience the essence of the brand’s local slogan, Life Made Better.

“Life Kyaraban is a fusion of two concepts. ‘Life’ that echoes Mitsubishi Motors’ commitment to add value and further enrich the lives of Filipinos. Then ‘kyaraban’, which actually means caravan in Nihongo, representing our commitment to reach customers in all parts of the country,” said Takeshi Hara, president and CEO of MMPC.

The CEO added that the roadshow is not your typical car display as they have made it more engaging and tapped several lifestyle, technology, and fuel partners to help us convey and let everyone discover the holistic and enjoyable ownership experience they can get with Mitsubishi Motors.

From June 16 to 19, freebies, including a limited edition Kool Cloud Water Bottle, and discounts of up to 5,000 pesos await visitors. There are also interactive activities with prizes like Caltex SavePlus Cards, 40% off Combi coupons, as well as Realme 8i phones that will be raffled off all throughout the day starting 10:00 AM until 9:00 PM.

A special setup from Black Rhino Wheels Philippines, Concept One Wheels Philippines and Overland Kings highlights the customization options for both the Strada and Montero Sport models. On Saturday, there will also be a special show and live concert featuring Morissette Amon at 3:30 PM as a pre-Father’s Day treat for families dropping by.

“Aside from our grand roadshow, there’s no better way to celebrate Life Made Better in the presence of our Filipino customers than by presenting our new service motto to them which is Mitsubishi Motors CARES. Aftersales has always been one of the core strengths in MMPC’s 59 years of existence in the local automotive scene. This program is our way of solidifying that legacy and a recommitment to better service quality that forms part of their car life journey as a Mitsubishi owner,” added Hara.

The Mitsubishi Life Kyaraban is open to the public at Glorietta Mall during mall hours and will run the whole Father's Day weekend.