Hyundai Motor PH new president is Jiho Son
Jiho Son succeeds Dongwook Lee as president of Hyundai Motor Philippines Inc.

We’re only one week away from the 2024 Philippine International Motor Show with Hyundai as one of the presenters. But apparently, they will not just be showing new vehicles, but also welcome a new president.
Hyundai Motor PH has officially announced Mr. Jiho Son as their new president, succeeding Mr. Dongwook Lee who has been serving since HMPH was inaugurated in 2022.
Under the leadership of Mr. Lee, HMPH achieved 32.4% growth thus far into 2024, expanded its dealer network to 34 dealers, and will see further expansion in the coming months.
Moreover, under Mr. Lee’s management, the brand also launched a variety of vehicles and executed several experiential events throughout the past two years. All of which helped re-establish the Hyundai brand as a trusted automotive partner in the country.
Mr. Jiho Son, on the other hand, served as the Head of Hyundai Motor Group Innovation Center Singapore (HMGICS) Sales Innovation Group. Prior to his service in Singapore, he also led the India and Asia-Pacific Sales Support Team.
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