Hyundai appoints new president for Southeast Asia market

Hyundai Motor Asia Pacific (HMAP) announced the appointment of Yukontorn Wisadkosin (Vickie) as ASEAN President, effective March 2, 2026. She will lead Hyundai’s integrated ASEAN operations across Indonesia, Thailand, Philippines, Malaysia, and Vietnam, and will report directly to Don Romano, the newly appointed President of Hyundai Motor Asia Pacific.

In this new role, Vickie will translate Asia Pacific Headquarters’ strategy into coordinated regional action, driving strategic integration, strengthening regional alignment, and supporting sustainable, long-term growth across ASEAN.

As an ASEAN expert with deep practical insight and extensive experience, Vickie brings over two decades of senior leadership across the automotive and consumer sectors. Most recently, as President, ASEAN Markets and Asia Pacific Distributor Markets at Ford, she led multi-country expansion and delivered sustained growth across highly competitive markets in the region.

“Vickie’s regional expertise, leadership capability, and deep understanding of ASEAN markets make her exceptionally well-suited to lead Hyundai’s next phase of growth in the region,” said Don Romano, President of Hyundai Motor Asia Pacific. “Her appointment also reflects our commitment to strengthening global female leadership within Hyundai.”

“I am honored to join Hyundai Motor Asia Pacific and excited to work with teams across ASEAN,” said Yukontorn Wisadkosin. “Together, we will build stronger regional alignment, accelerate transformation, and deliver long-term value for our customers and partners.”

This appointment reinforces HMAP’s commitment to building a more integrated, agile, and future-ready ASEAN organization, positioning Hyundai for sustainable growth and long-term competitiveness in the region.