HARI launches video series highlighting Volvo ownership
Volvo Philippines shows the essence of Volvo ownership and journeys marked by unwavering commitment to protecting lives

HARI, the official distributor of Volvo in the Philippines, unveils Volvo’s First, a compelling video series that goes beyond engineering excellence to throw the spotlight on the essence of Volvo ownership--real people living with passion, purpose, and authenticity.
More than just a showcase of world-renowned automotive safety, Volvo’s First is a celebration of individuals whose journeys are shaped by family, tradition, and ambition, including journeys marked by Volvo’s unwavering commitment to protecting lives.
From a retiree savoring the freedom of her dream car to an entrepreneur honoring his father’s legacy, from a passionate gearhead preserving a storied classic to a filmmaker finding inspiration on the road. Every story is distinct, yet all share a singular truth, which is a deep connection to the drive that defines them.
“Volvo owners are a class all their own. They understand what it means to be truly alive. They live with intent, valuing authenticity over fleeting trends. For them, safety is not just a priority but a conscious choice that fuels their confidence, freedom, and joy every single day,” said Maria Fe Perez-Agudo, HARI Vice Chair, president & CEO.
The series is Volvo Philippines’ next major salvo under the Being Alive campaign. Being Alive is a call to embrace shared responsibility for safer roads. Whether behind the wheel, enforcing regulations, or simply looking out for one another, every individual plays a role in shaping a culture where safety is not an afterthought but a way of life.
Viewers will meet believers whose stories reveal more than their love for a great automobile. It is about people whose journeys embody confidence, smart performance, and a deep-rooted belief in a car that protects lives so that they can live theirs to the fullest.
Those who wish to watch the series can check out this link and see Volvo's First, Episode 1
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