GWM Philippines announces latest additions to leadership team

Luxuriant Automotive Group, Inc. (LAGI), the official importer and distributor of GWM vehicles in the Philippines, proudly announces the appointment of two seasoned automotive professionals to its growing leadership team.

This strategic move underscores the company’s commitment to strengthening its market presence and further gearing up for an exciting second half of 2025 and beyond.

Mr. Jude Racadio joins GWM Philippines as Sales Director. With an extensive career in the automotive industry, Jude brings with him a wealth of expertise from manufacturing, parts planning, inspection processes, and down to sales and marketing. From starting as a production manager to eventually becoming a national sales director in his previous role, his career trajectory exemplifies dedication and leadership. At GWM, he will be leading sales operations and dealer development efforts to drive sustainable growth and competitiveness in the market.

Meanwhile, Mr. Vincent Marquez steps in as Deputy Director for Training and Product Planning. Previously serving as a senior training manager, Vince is highly regarded for his deep experience in designing and executing training programs focused on product knowledge and sales techniques for automotive dealerships. His expertise will play a vital role in shaping GWM Philippines’ training and product planning strategies, ensuring that both dealers and customers benefit from enhanced product awareness and service excellence.

“These appointments mark another step forward for GWM Philippines as we continue to build a strong and capable team,” said Mr. Dax Avenido, Brand Head and Marketing Director of GWM Philippines. “Both Jude and Vincent bring valuable industry knowledge and proven track records that will help us accelerate our growth and reinforce our commitment to delivering world-class vehicles and customer experiences to the Filipino market.”

With the addition of Racadio and Marquez, GWM Philippines continues to strengthen its leadership team as it executes its vision of becoming one of the leading automotive players in the country. The brand remains steadfast in its mission to expand its lineup of pickups and SUVs while delivering innovation, reliability, and value to Filipino drivers.