GWM PH appoints industry veteran MJ Del Pilar as new Sales Director

GWM Philippines continues to accelerate its growth trajectory with the appointment of Mr. MJ Del Pilar as its new Sales Director. This further reinforces the brand’s commitment to excellence, performance, and sustained expansion in the Philippine automotive market.

Del Pilar brings with him 25 years of solid and progressive experience in sales and marketing. His wealth of industry expertise, strategic insight, and leadership capability will serve as an important catalyst to the GWM Philippines management team. His career also spans extensive work in automotive sales operations, dealer network development, retail strategy execution, and performance-driven sales management.

“MJ’s deep industry experience and strong leadership track record make him a valuable addition to our executive team. As we continue expanding our dealer network and product portfolio, his expertise will be instrumental in driving sustainable growth and elevating our sales performance nationwide,” said Dax Avenido, Brand Head of GWM Philippines.

As Sales Director, Mr. Del Pilar will oversee nationwide sales operations, dealer performance optimization, strategic sales planning, and revenue growth initiatives. His appointment comes at a pivotal time for GWM Philippines, as the brand continues to strengthen its foothold in the local market through its growing lineup of SUVs and pickup trucks, including the recently launched GWM Haval H9 and the GWM Cannon.

“I am honored to join GWM Philippines at such an exciting time in the brand’s journey. GWM has strong global credibility and a compelling product lineup that resonates with Filipino customers. I look forward to working closely with our dealer partners and internal teams to drive growth, strengthen market presence, and deliver value to our customers,” said Del Pilar.

Del Pilar is widely respected in the industry for his hands-on leadership style, strong dealer relationships, and ability to translate strategic direction into measurable results. Over the course of his career, he has consistently demonstrated the ability to build high-performing sales teams and implement data-driven strategies that enhance market penetration and brand competitiveness.