Former MG, Chevrolet PH boss is new Dongfeng PH Managing Director

Dongfeng Motors Philippines distributor Legado Motors Inc (LMI) has added a seasoned veteran of the automotive industry into their ranks.

Officially serving as Team Dongfeng Philippines' new Managing Director is Atty. Albert Arcilla. Part of the newly-formed Team Dongfeng under Legado Motors Inc., it's comprised of industry veterans and new managers.

Arcilla has been in the motoring industry for over 30 years and has garnered experience handling automotive brands. Before being appointed Managing Director of Dongfeng Philippines, Arcilla served as president & CEO of The Covenant Car Company Inc (TCCCI). There, the executive not only led Chevrolet but also managed MG when they were still associated with TCCCI.

“Dongfeng Philippines is offering the widest variety of propulsion choices to Filipino customers who may or may not be ready for that radical switch to electric just yet. This has enabled us at Team Dongfeng Philippines to choose the most suitable body-powertrain combinations for our local conditions and market preferences, resulting in one of the widest segment coverages of any new brand in the Philippines,” said Arcilla.

With Dongfeng Philippines looking to increase its sales and open more locations, LMI is bullish on expanding their presence and making its vehicles more popular in the country.