Ford PH showrooms to get a fresh new look in 2025

Ford Philippines will have a busy 2025. Earlier this week, the automaker announced that they will be bringing electrified vehicles next year. While newly appointed Ford PH boss Pedro Simoes did not elaborate on what exactly they will be bringing, we have reason to believe one of the upcoming vehicles is the Mustang Mach-E.

Aside from that, Ford Philippines will also be busy giving its dealerships a new look. That's right, starting next year will be enhancing the ownership experience of its customers by launching the Ford Signature 2025 dealership design for its dealer showrooms. The showroom refresh will focus on hospitality and customer-centricity as a response to customers wanting to experience an engaging retail environment that allows for more personalized interactions.

The design will elevate Ford to a lifestyle brand by creating core memories for customers and employees, driving brand loyalty and long-term success. In addition, the design refresh is also aimed at building a sense of trust and belonging.

Last but not least, the Blue Oval also announced its commitment to deliver a better quality of service delivery and ownership experience with a new Learning Center. This new facility will enable high-quality training among its pool of dealer technicians, as well as allow for adequate space for the conduct of training programs related to EVs. In addition, the new Learning Center will also provide non-technical training to dealer sales personnel, effectively upskilling them to deliver better customer experience.

With Ford gearing up for 2025, expect a slew of changes and upgrades for the Blue Oval starting next year.