AITO leads luxury market sales in PRC, sold 420,000+ units in 2025

With more than 470,000 vehicles sold in 2025, SERES New Energy Vehicles (NEV) has firmly established itself as a powerhouse in the automotive sector. Its flagship AITO brand was the standout, delivering over 420,000 units nationwide and claiming the title of China’s best-selling luxury brand. The achievement underscores AITO’s dominance in the high-end NEV market and signals the growing influence of Chinese brands in the premium segment.

AITO’s success is driven by precise product positioning, advanced technology, and strong consumer recognition. Its portfolio, priced between CNY 200,000 and 600,000, struck a chord with buyers, with the AITO M9 emerging as a true market phenomenon, posting over 270,000 cumulative deliveries and holding the top spot in its segment for 21 consecutive months.

Other models contributed to the brand’s momentum. The AITO M8 led the CNY 400,000 segment for six straight months, while cumulative M7 deliveries topped 400,000 units, setting new benchmarks. Collectively, these three flagship models reinforced AITO’s competitive edge in China’s high-end EV landscape.

AITO’s market clout extends beyond sales. Its reputation for quality and strong vehicle value retention helped the brand outperform legacy luxury names like BMW and Audi, according to LandRoad’s New Energy Vehicle Brand Index. With an average price of CNY 400,000, AITO surpassed the BBA group (BMW, Mercedes-Benz, Audi) to become China’s leading luxury automotive brand, a clear signal of rising scale, customer trust, and brand influence.

Looking ahead, AITO aims to expand globally, enhance its technologies, and diversify its lineup, solidifying its leadership in the luxury NEV segment and driving the global rise of Chinese premium automotive brands.