2023 PH sales: Toyota, Lexus breach 200,000 units

Toyota Motor Philippines, together with its luxury brand Lexus, has just achieved a monumental sales milestone in the country. The automaker was able to wrap up 2023 on a high after they were able to breach the 200,000 unit sales mark.

Toyota and Lexus were able to sell a total of 200,031 vehicles last 2023, cementing the brand’s continued achievement as the country’s leading automaker. Toyota alone was able to carve itself a 45.37% market share after they were able to shift 198,188 units. In addition, Toyota sales grew 14.4% year-on-year.

On the other hand, Lexus continues to lead the luxury segment after it was able to sell 1,843 units. The increase in sales signifies a 114.05% growth compared to Lexus’ performance in 2022.

Aside from achieving the sales milestone, Toyota Motor Philippines also welcomed 2024 by introducing its new president. Succeeding Atsuhiro Okamoto is Masando Hashimoto. Before taking the helm at TMP, Hashimoto was the company’s Senior Vice President.

These were the top selling Toyota models in 2023:

Vios - 37,971

Hilux - 25,958

Raize - 17,504

Innova - 16,728

Hiace - 15,017

Wigo - 14,676

Fortuner - 13,971

Veloz - 13,672

Avanza - 13,458

Rush - 9,437

If you noticed a lot more Land Ceuise 300s on the road, your eyes aren't fooling you. They sold 2,199 Land Cruisers in 2023!

With the automotive industry returning to pre-pandemic conditions and car sales on the rise once more, Toyota is looking to capitalize by launching more new and updated vehicles this 2024.