2023 Chery GRIT Awards: Alabang bags 3rd Dealer of the Year

Chery Auto Philippines (CAP) recently celebrated the exceptional achievements of its top-performing dealers at the highly anticipated GRIT Awards.

This annual gala, aptly named for its emphasis on Guts, Resilience, Initiative, and Tenacity, is a testament to the dedication and remarkable contributions of dealers in achieving exemplary sales and aftersales performance.

For 2023, Chery Alabang received the prestigious Dealer of the Year Award (DOYA) for its remarkable performance in sales, aftersales, customer relations, and overall dealer operations. This is Chery Alabang’s third straight Dealer of the Year Award after winning in 2021 and 2022.

Meanwhile, other GRIT Awardees for 2023 include:

Sales Awards

Top Retail Sales (NCR) – Chery North EDSA

Top Retail Sales (Luzon) – Chery Marilao

Top Retail Sales (Visayas-Mindanao) – Chery Iloilo

Top Sales Executive in Retail Sales (NCR) – Justin Dominic Merin, Chery Quezon Avenue

Top Sales Executive in Retail Sales (Luzon) – Leslie Granale, Chery Cainta

Top Sales Executive in Retail Sales (Visayas – Mindanao) – Anthony Tugado, Chery Iloilo

2023 Top Sales Executives (NCR)

Tiggo 2 Pro - Justin Dominic Merin (Chery Quezon Avenue)

Tiggo 5x Pro - Dennis Argayoso (Chery North EDSA)

Tiggo 7 Pro - Greggy Orencio (Chery Pasig)

Tiggo 8 Pro - Jonathan Darag (Chery North EDSA)

2023 Top Sales Executives (Luzon)

Tiggo 2 Pro - Marion Alleen Majarais (Chery Bacoor)

Tiggo 5x Pro - Leslie Granale (Chery Cainta)

Tiggo 7 Pro - Marion Alleen Majarais (Chery Bacoor)

Tiggo 8 Pro - Leslie Granale (Chery Cainta)

2023 Top Sales Executives (Visayas-Mindanao)

Tiggo 2 Pro - Anthony Tugado (Chery Iloilo)

Tiggo 5x Pro - Anthony Tugado (Chery Iloilo)

Tiggo 7 Pro - Anthony Tugado (Chery Iloilo)

Tiggo 8 Pro - Anthony Tugado (Chery Iloilo)

Aftersales Awards

Service Team of the Year (NCR/Luzon) – Chery Alabang

Parts Team of the Year (NCR/Luzon) – Chery Quezon Avenue

Top Service Manager (NCR/Luzon) – Julien Agustine De Jesus, Chery Quezon Avenue

Top Service Technician of the Year (Overall) – Jerson Penuela, Chery Quezon Avenue

Service Team of the Year (Visayas-Mindanao) – Chery Iloilo

Parts Team of the Year (Visayas-Mindanao) – Chery Iloilo

Top Service Manager (Visayas-Mindanao) – Christine Joy Peñafiel (Chery Iloilo)

Top Partsman of the Year (Overall) – Joe Marie Gonzales (Chery Quezon Avenue)

Marketing Award

Marketing Breakthrough Award (Overall) – Chery Marilao

“2023 was a particularly challenging year, as we saw the competition get tougher with the influx of more Chinese brands in the market. The GRIT Awards acknowledge our top-performing dealers and individuals; however, I would be remiss not to acknowledge the collective efforts of our dealer network as a whole. Today we recognize all of you and sincerely share our thanks,” said UAAGI Chairman Rommel Sytin.

“During the Tiggo 5x PRO Hybrid launch that took place last July, in this very same place, we proffered our vision to expand the Chery dealer network, reach more Filipinos, and pave the way for more valued patrons to experience the Chery brand promise: that There’s More to Our Cars”. Thank you for personifying that vision and manifesting it in your day-to-day operations,” said Chery Auto Philippines Managing Director Froilan Dytianquin.