Isuzu is best-selling truck brand in PH for 22nd year

Isuzu Philippines Corporation (IPC) once again topped the industry’s truck sales based on the combined report from the Truck Manufacturers Association Inc. (TMA) and the Chamber of Automotive Manufacturers of the Philippines Inc (CAMPI).

This marks IPC’s 22nd consecutive year as the number one truck brand in the country.

Based on the report, IPC sold a total of 4,427 truck units which account for almost 45.5% of the market. A big portion was eaten up by its Category III light-duty trucks selling 2,745 units and gaining 56% segment share. Its Category IV medium-duty trucks sold a total of 1,397 units or 38.3% share, while its Category V heavy-duty trucks, was able to sell 285 units or a 25.3% segment share.

Isuzu also reiterated that it continues to provide timely transport and business solutions to its customer. “As a leader, we continue to innovate as we launched our New N-Series Smoother AMT trucks late last year. Currently, this is the first light-duty truck in the market with an automated manual transmission, and we are confident that this new innovating truck will have the similar success as other models in our line-up,” said Koso.

Moving forward, Koso said that Isuzu will be shifting its gears towards a more sustainable future. This will include eco-friendlier plans and more social and environmental contributions.

“2022 will be the start of a new era for Isuzu, a more sustainable and eco-friendlier plans will be introduced that is in line with the United Nation’s Sustainable Development Goals.  This includes its products, operations, and customer service. IPC will evolve into a company that creates economic value combined with social and environmental contributions to with-stand the challenges ahead,” added Koso.