Honda Cainta: Boosting after sales and elevating consumer confidence

In any automobile dealership, it is the sales department that welcomes people to a brand. Bright showrooms, beautifully detailed cars, and carefully researched and rehearsed walkarounds by marketing staff are meant to convince a client to become a customer.

That is very true, but the job doesn’t stop there as it is now up to the aftersales to ensure that the customer’s needs are served long after the purchase. Their duty is to take care of the car, and in turn, take care of the customer.

That’s what Honda Cainta -now managed by Gateway- is taking to heart. They have the responsibility to customers of one of the biggest and most recognizable automobile brands that is cherished by enthusiasts, and located east of Metro Manila where the population of residents is growing.

"Our customers are our family, and our goal is to treat each of their cars as if they were our own," said Ferdinand Uy, General Manager of Honda Cainta. "We at Honda Cainta are always ready to serve our customers."

Gateway is busy revamping the Honda Cainta showroom, as this is what customers see the most. But it is in the back -the service area- where the customers will feel the upgrade, as they target quicker turnaround times by boosting aftersales capabilities.

Under the management of Gateway investment has been made in upgrading the body and paint department of Honda Cainta, using methods and equipment that they have also implemented among their other dealerships around the country.

Automotive body repair is a very time-consuming process. Technicians have to remove damaged panels, find a suitable replacement in their stocks, paint it, and then realign the existing structure so it feels like new.

All these processes take time, so Honda Cainta is working to enhance technician training and methodology to improve efficiency. Every minute saved will add up in the end.

The dedicated automotive paint booth is being upgraded with new gear, tools, and the like. It also features new equipment to speed up the “baking” of newly painted panels so repairs can be turned around more quickly.

Honda Cainta is also investing in upgrading its service bays with new tools, heavy equipment, and the like. More importantly, they’re reworking the operational logic and flow of their service area to speed up the process and maximize space and technician time. Just like with body repair, every hour or minute saved will add up, and contribute to customer satisfaction.

Just before a customer receives his or her vehicle after repair or service, it passes through quality control inspection. That has also been getting a big plus with the new inspection bay so no detail is missed. Their Honda will be spic and span before handoff for more smiles on the road.

If you’d like to know more about Honda Cainta, visit the showroom and service facility at 22 Ortigas Avenue Extension, Cainta, Rizal.